Mayhem Collectibles
CLIENT INFORMATION
Mayhem Collectibles was founded in 1990 with the goal of providing an environment where comic and game fans, and collectors could feel at home. Over the years, the company has successfully managed to grow into two large well-stocked stores that have successfully maintained their small store feeling and reputation for great service.
SITUATION
Mayhem Collectibles decided to establish an online presence in an effort to service more effectively clients that were familiar with the company’s local stores but had moved to different geographical areas. Their first web site was launched successfully in May of 2002 and was primarily powered by Interchange, a comprehensive e-business software application provided by Red Hat. In spite of the company’s success in allowing their local and remote clients to purchase products online and providing them with a series of other services, within a relatively short period of time Mayhems’ needs outgrew Interchange’s capabilities.
SOLUTION
Global Reach designed a fully customizable solution that includes the following main elements:
- A flexible online product catalogue that allows the quick addition of any number of product categories and sub-categories
- Features, such as local news and events that are designed to enhance customer satisfaction and loyalty
- A Client Relationship Management (CRM) engine that can be used to conduct targeted marketing campaigns as well as provide personalized information to registered users
- An interactive subscription registration and management component
- A discount code generation tool that automatically applies a specific discount to an order
- A one-point site management console that fully integrates the various site components
BENEFITS
The application Global Reach designed for Mayhem Collectibles provides them with the following benefits:
- A set of easy-to-use mechanisms for managing all web site functions minimizes the effort and cost associated with site administration
- The improved system usability has enhanced customer satisfaction and online sales revenue
- Discounts can be used as an easy way to sell excess inventory and keep clients satisfied at the same time
- The online Mayhem store can allow the company to expand its customer base exponentially and grow beyond its brick-and-mortar stores
- Any additions and enhancements to existing components can seamlessly be incorporated without having to redesign the entire system
