Next Generation Realty
CLIENT INFORMATION
Next Generation Realty is the nation's fastest-growing flat-rate real estate company that has developed an alternative real estate plan whose main characteristics are that the company’s customers can sell their houses for one low fee, independent of what the price of their house is, and pay at closing with no upfront fees.
SITUATION
Because of the flat-fee pricing plan, the company’s profits are directly dependent on the volume of houses sold by their agents. Therefore, in order to deal with the challenge of generating a high sales volume the company had to develop a cost-effective method of advertising all available properties online and implement the proposed solution such that it could be used by a relatively large number of agents.
SOLUTION
The Next Generation Realty web site has a collection of the following main interactive features:
- A cascading series of permissions enables the various site users to access only the administrative tools and information they are associated with.
- Agents have their individual user accounts and can manage their own properties as well as create customer/seller and buyer accounts.
- An interactive reporting tool can also be used to generate a number of reports, such as listings by suburbs, listings with seller information and listings with buyer information.
- A custom fields feature also enables the creation of custom database fields that include unique information about property listings that could be required when adding a new property into the application.
- There are also a number of other resources and tools that make the Next Generation Realty web application even more robust. These include a customizable property styling guide, a home owner resource center, a help menu that includes various user manuals, a virtual tour upload tool, a loan type generator and an interactive testimonials listing that enrich the content and functionality of the site even more.
- The information design of the web site enables vibrant and easy navigation both on the user side as well as on the administrative side.
- The back-end of the Next Generation Realty web site also integrates with a local newspaper's page layout system (Celebro) and the paper's web site.
BENEFITS
Some of the benefits of launching the Next Generation Realty web site are the following:
- Real estate agents are no longer tied to their office. Instead, they can spend more time growing their list of property sellers and more time trying to attract potential property buyers.
- The web site has reducing substantially the hurdles as well as costs of advertising a particular property. The list of potential buyers has expanded exponentially as a result of advertising properties via the Internet
- The large number of potential buyers that can be approached via the Internet has provided Next Generation Realty with the necessary sales volume to achieve successfully its flat-rate business strategy.
