This area describes the research efforts underway at Global Reach
Internet Productions. We realize that it is not only important to use existing
technologies to develop solutions for our clients, but to create new technologies
as well. The following projects are currently underway:
The web usage mining project centers on the development of a general framework for the application of data mining and knowledge discovery techniques to discover patterns from clickstream and e-commerce data.
The web personalization project studies the automatic and real-time personalization of users' navigational experience within a site, based on user transactions, association rule discovery, and the derivation of usage profiles through clustering transactions and/or pageviews.