Research

This area describes the research efforts underway at Global Reach Internet Productions. We realize that it is not only important to use existing technologies to develop solutions for our clients, but to create new technologies as well. The following projects are currently underway:

Web Usage Mining
The web usage mining project centers on the development of a general framework for the application of data mining and knowledge discovery techniques to discover patterns from clickstream and e-commerce data.

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Automatic Web Personalization The web personalization project studies the automatic and real-time personalization of users' navigational experience within a site, based on user transactions, association rule discovery, and the derivation of usage profiles through clustering transactions and/or pageviews. More »

Automated Online Survey Research Our web survey project explores the various ways the web can be used to research and collect data while conducting survey research. More »