This project involves automatic and real-time personalization of users' navigational experience within a site based on aggregate user access patterns discovered through Web usage mining. The specific mining techniques include the identification of user transactions, association rule discovery, and the derivation of usage profiles through clustering transactions and/or pageviews. The online component of the system combines the discovered knowledge with an active user session to customize pages based on user's actions. A more detailed overview is available here.

The automatic web personalization project is being conducted by Dr. Bamshad Mobasher. Dr Mobasher is the VP for Research and Development at Global Reach and the Director of the Center for Web Intelligence at Depaul University.