Website Analytics

In a business operation, every cost, investment, client, or employee can impact your success. However, many organizations still don’t fully understand the effectiveness of their website. How much traffic, or the number of “hits” it gets, is no longer an effective benchmark for measuring and interpreting your return on investment.

Web analytics (also commonly referred to as website statistics) uses powerful and intuitive algorithms to analyze the traffic for one or more websites and provide highly accurate, useful, easy-to-understand reports on-demand. Unlike the plethora of free tools available that do this, we’ve invested in dedicated hardware and software which directly analyze the log files of the web server. This enables us to provide much more accurate and meaningful results.

• How are visitors getting to my site?
• How are they using my site?
• What search engines and keywords are they using?
• Are visitors converting into customers?
• Which of our marketing efforts are paying off?

Global Reach’s web analytics service answers all of these questions and many more. Its detailed visitor reports allow you to optimize your website and save money by increasing the effectiveness of your marketing dollars. You can even change the report’s date range and use a number of different filters to modify the information you see. Not a numbers person? No problem, we can also show you dozens of stunning charts and graphs.