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Farmers Gain Online Business Advantage through Coop Website

July 16, 2009

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Two of Iowa’s top industries, technology and agriculture, have come together to produce a new online resource for state farmers. Global Reach recently built a custom website for NEW Cooperative, Inc. that provides market and weather data, as well as relevant agricultural news and information. What this means for farmers is that they can quickly access current grain market information and evaluate business moves based on cash bids and futures.

“NEW Cooperative continually strives to provide its members and customers with the most innovative and efficient means of information and services. Our new website does just that. It includes all the pertinent information and tools that our visitors most commonly use, but adds advanced features that now make the experience easier and more informative. We look forward to the ability to adapt to the needs of our customers by adding tools and features that will further increase our communication efficiency,” said Afton Holt, Communications Specialist at NEW Cooperative, Inc.

In addition to cash bids that are searchable by location, the website also provides the following features: weather forecast and radar, cash bid emails, text alerts, job opportunities, and e-newsletters. The importance of developing an advanced website like this is to increase the accessibility and accuracy of information for agricultural business people.

“Projects like this NEW Cooperative website are exceptionally rewarding, because it is positively impacting Iowa’s economy, as well as representing the strong partnership between the tech and ag industries,” said Nelson Akkutlu, Business Manager at Global Reach.

About NEW Cooperative, Inc.: NEW Cooperative, Inc. is a member-owned cooperative with 23 locations throughout the Northwest region of the state. In addition to their continually strong grain services, NEW Cooperative also offers feed, fertilizer, and seed resources through a professional staff and quality facilities. Further agronomic opportunities in soil mapping, site-specific field management, and precision technology services are offered through their MAPS department. The service and solutions found at NEW Cooperative demonstrate that they continue to be an innovative and efficient provider for today’s producer, carrying with them a proud past and promising future. For further information about NEW Cooperative’s products and services, please visit www.newcoop.com.

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