Global Reach partnered with The Principal Charity Classic and Lessing-Flynn to build a mobile website for this year’s fundraising event.
The mobile website was new to the tournament in 2011. It allowed visitors to pledge to over 75 local organizations based on the number of birdies made during the 2011 Principal Charity Classic. These pledges could be made and tracked directly from the mobile site.
The mobile site enabled users to view tournament information, twitter feeds, and the leaderboard. The schedule of events, photos, and places to visit on the course were also available while using the mobile website.
“It has been great being able to support more than 75 local charities by raising money through this new tool,” said Iacovos Zachariades, President & CEO at Global Reach. “We are proud to support the 2011 Principal Charity Classic in this unique way.”
The Principal Charity Classic is held annually at the Glen Oaks Country Club in West Des Moines. It brings PGA Champions Tour pro golf tournament to Des Moines, and is voted the number one stop for Champions Tour professionals.