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GRIP Newsletter: Global Reach Engage | June 2014

Issued July 1, 2014

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It’s every marketer’s nightmare: The Social Media Backlash. Even when you have made your best efforts to be careful and follow every best practice, the unpredictable social sphere can produce a lot of negative chatter around your brand. If you don’t have a plan for quickly and professionally dousing fires in the social arena, you can get yourself into a lot of trouble. But, fear not. The marketing experts at Global Reach have your back. Here are 6 ways to prevent and extinguish the dreaded social media disaster.

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Twitter is a great way to engage with your audience, and with more than 645 million active registered users, it can be an extremely effective tool for marketing your brand. Just as you use “netiquette” in your online presence, there are some basic guidelines you should follow that are Twitter-specific. We’ve compiled a list of our Twitter do’s and don’ts.

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From social media to online banking, most people have at least a few online accounts. But what happens to them when you die? In this digital age, the arrangements you make for carrying out your wishes when you’re gone don’t stop at your financial assets and physical belongings. Relax – you have options.

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