Many of our clients ask us about Constant Contact or other email marketing tools. These tools allow users to create and send newsletters and other email marketing campaigns to their clients and prospects. While there are some benefits to this kind of platform, keep in mind that there are also benefits to hosting your newsletter within your website using a module like the one offered by our SiteViz Premier and Enterprise solutions.
The SiteViz newsletter module offers you the unique opportunity to kill two birds with one stone:
- Create unique, fresh and relevant content for your website on a timely basis.
We’ve said many times that having a blog (hosted within your website) that is updated on a regular basis is very good for SEO (Search Engine Optimization). Google has stated that when they send their spiders to crawl the web, they hold a shameless bias toward fresh content. This is because Google sees fresh content as relevant content, meaning now more than ever it is important to update your website on a regular schedule. Providing fresh, quality content on a consistent basis can have a huge positive impact on your SEO, and the newsletter modules offered by SiteViz Premier and Enterprise offer an easy- to- use and accommodating platform for accomplishing this.
- Employ a quality, consistent email marketing campaign.
Email marketing is still a valuable means for getting the word out directly to your audience’s inbox. It should never be undervalued, as it’s shown time and again to bring results. To have a complete online strategy, you need to make sure you have your email marketing bases covered. SiteViz allows you to repurpose the content you’ve housed within your website’s newsletter module and send it directly to your audience’s inbox in newsletter format - all with just a few clicks of a mouse. For businesses that simply don’t have the time or manpower to crank out two sets of content every month, this is a viable option and a major time saver.
While email marketing systems like Constant Contact or Mail Chimp will certainly have their perks, keep in mind that using a newsletter module like the one offered by SiteViz Premier and Enterprise can bring you double the rewards with little to no additional work, making it a smart solution for small businesses everywhere.