Many small businesses will write-off pay per click (PPC) on the knee-jerk assumption that it is too costly. While this can be the case in some instances, it is not always. Many of our very own clients have found great success with pay per click advertising, sometimes committing to even less than $10 a day. Before you discount a PPC strategy for your business, take note of these 5 reasons why AdWords might be worth a second look.
- You know if it’s working.
One of the main benefits of using a pay per click platform like AdWords is that you will have access to hard data which will clearly indicate if your ad campaigns are effective. With more traditional forms of advertising, it can be hard to trace a purchase or action to the specific ad placed. PPC can accomplish this by tracking a user’s actions after they’ve clicked on your ad.
- It’s hands-off. (If you enlist the help of an expert!)
Nobody knows the ins and outs of your business like you. That’s the way it should be. Small businesses are experts at their business; marketing professionals are experts at getting your business the attention it needs to thrive. Consider joining forces with an expert who has a successful track record within the PPC industry. They can manage and optimize your ads so that you have more time to focus on taking care of your customers.
- You can pay to show for highly competitive keywords that are difficult to rank for.
Search engine optimization (the practice of optimizing your website so that it will attract relevant traffic) is great and very necessary, however, if your business is a part of an ultra-competitive industry, it might not get you the results you need all on its own. This is where PPC comes in. Develop a PPC strategy that will target the keywords that your website hasn’t been able to rank for through your search engine optimization (SEO) efforts alone. This will keep you competitive and funnel in the traffic from the keywords you’d be missing out on otherwise.
- PPC does not have to cost you an arm and a leg.
Especially if you have a PPC expert devoted to managing and optimizing your ads, your budget does not have to be large, and the budget you do set can be spent in a very effective manner.
- You can target the people most likely to respond to your ad.
PPC ads, especially AdWords, allow you to be extremely targeted in your approach. With options like location, search intent, search time, device used to search, gender, age group (and a plethora of other targeting options) you can really hit the right demographic for your business. This means your budget is spent showing your ads to the people who are most likely to respond to them.
- Instant Results:
Unlike SEO, the results you get from PPC are virtually instant. As long as you are paying for your ads to show, they will, and people will continue to see and click on them.