When it comes to Search Engine Optimization, there are many companies for business owners and managers to choose from. The question is, how do you make sure you’re choosing a good SEO company? These simple guidelines are an easy way to find out if your website is on its way toward a healthy performance, or a potential crisis.
- Honesty: A good SEO company will not try to buy your trust with unrealistic expectations or scare you by exaggerating issues. If you are promised that your website will be at the top of Google’s search results, please realize that you are being lied to and should walk away immediately. A good SEO company will explain that there will be an improvement in your website’s rankings, but that a specific position cannot be guaranteed. This is because Google’s ranking algorithm incorporates more than 200 ranking factors. Plus, the algorithm is constantly updated to ensure a better user experience. Similarly, if you are warned that your website has so many issues that it is a miracle it has not been dropped from Google’s search results entirely, a good SEO company will at least mention what some of those issues are and why they need to be addressed.
- Patience: Be suspicious of companies that claim to get immediate results. Yes, it is possible to implement some strategies that will put your website on the fast-track toward search domination, but this achievement comes at a price. As soon as Google notices that you have tricked the system, you can kiss your rankings goodbye. A good company will explain that SEO is a process and it takes time to achieve the desired results.
- Dedication: Implementation of a successful SEO strategy requires continued dedication. Periodical monitoring and updates will help maintain your website’s performance. SEO is about understanding what makes the user experience better. It’s about committing to the best practices and staying up to date with the latest techniques, rather than trying to chase each new algorithm. After all, it stands to reason that as long as strategies are carefully crafted and based on the user’s best interest, your website should naturally achieve and maintain good performance.
There are many attributes to consider when trying to identify a good SEO company, but if any of these three are missing, it’s probably best to keep looking. If you have a website, you have most likely dedicated time to choosing everything from the design to the content. A good SEO company will work to make sure that this beloved website of yours is in optimal condition, visible for relevant searches, and driving qualified traffic.