Long gone are the days when people flipped through the pages of a heavy yellow book to find a business. According to Google, 97% of consumers search for local businesses online. Add this to the fact that most Americans identify Google as their preferred search engine, and it becomes pretty evident that having your business information available and updated in Google+ Local listings is a necessary part of your online strategy.
Google+ Local listings were created last year when Google merged Google+ and Google Places. Google+ is the search engine’s latest attempt at creating a social network. Google Places was the original local listings for businesses on Google. By combining the two, business information was moved from Google Place pages to a new Local section within Google+.
What this means for early adopters that claimed their Google Places page, is that there is no need to worry. Business information can still be managed from Google Places, while consumers can now share ratings, reviews, and photos through Google+.
So, if you are ready to get found online, we can help with the setup of your Google+ Local listing and improve the visibility of your business in local searches conducted by consumers.