If reaching out to more potential customers is something you are interested in, there are some facts that may interest you. Changes that take place offline, can have an important online impact. Here are three reasons you may want to consider incorporating a Spanish version of your website, based on national demographics and trends:
Market Size. The demographic evolution in the United States has resulted in a significant growth of the Hispanic population, particularly in the Midwest and the South. According to the U.S. Census, there are over 52 million people of Hispanic origin in the US, constituting almost 17% of the nation’s population.
Purchasing Power. The estimated purchasing power of Hispanics in 2012 is $1.2 trillion, with a faster projected growth than any other ethnic minority in the US. Comparatively, this segment is younger, larger, and becoming wealthier.
Language Preferences. Studies by industry experts indicate that at least 75% of the Hispanic population is fully bilingual and, while they conduct business and social interactions in English, they prefer Spanish at home and when seeking information online.
As you can see, it makes perfect business sense to have a Spanish version of your website to capture the growing Hispanic market. Even if it is a selection of pages and not the entire website, having Spanish content is a wise investment.
“But what if my staff doesn’t speak Spanish?” you may be wondering. That’s not an issue. When we create the content for your website, we’ll make sure to include a disclaimer noting that the Spanish website is offered as a courtesy and business is handled in English.
To learn more about Spanish translation or content creation services offered by Global Reach, call us at 515.996.0996 or email our bilingual Project Manager.