Most companies use a variety of email marketing techniques to find new customers, keep clientele aware of new services and touch base with existing customers. The introduction of email revolutionized the direct marketing industry, making marketing efforts wide-reaching and cost effective. Unfortunately, all of the advantages of email marketing are also exploited by spammers. For this reason, U.S. law requires businesses to include an ‘opt-out’ option within their marketing emails, allowing recipients to easily unsubscribe. In addition to the required ‘opt-out’ feature, Global Reach also recommends receiving an individual’s permission (also known as ‘prior consent’) before adding his or her email address to your subscribers list.
If you have questions about how to apply the best email marketing practices, please contact Global Reach. We will be happy to help!