At Global Reach, relevant, original, and high quality web content is our priority. As an organization or business leader, it should be yours too. The following are three of the wonderful benefits of having quality content:
1. Gain more credibility with search engines. The order in which search engines display websites in their search results is based on a long list of factors, with quality content being near the top of the list. That’s because quality content helps to ensure your site’s credibility from the search engine's point of view. Search engines have been trying to fight off spam and sketchy search engine optimization techniques for years, but lately they’ve stepped up these efforts significantly. This means it is no longer about how many keywords you can fit in a paragraph. Today, factors such as spelling, grammar, readability, and relevance have a greater impact on how search engines rate your site.
2. Provide better customer service. Making sure your content is relevant and original is a 21st century extension of your customer service. Visitors want to find what they are looking for on your site, and they want to find it quickly. If your site is full of keywords that have you ranking well, but have no meaning, your visitors will get discouraged and move on to one of your competitors. Make sure each page has content related to the title of that page as well as your overall business.
3. Reach a larger online audience. If visitors find your content to be relevant, they are a much more likely to share it. “Going viral” is a term often used to describe something that becomes popular through internet sharing. The originality of your content is what will make visitors want to share it with others. The process of “going viral” allows the word about your business to spread quickly with little to no costs associated with it. As more and more people consuming your content, you will have the opportunity to change these consumers into customers and generate sales.
Gaining more search engine credibility, providing better service to your customers, and reaching a larger online audience are all key incentives for having high quality content on your website. So what’s the key to creating quality content? One thing you can do is make sure you’re thinking in terms of what your audience would want to see, instead of only thinking about what you want them to see.
Want more advice? Better yet, do you want someone to write or enhance your content for you? Global Reach offers professional copywriting services for clients and websites of all sizes. Our services can be customized to perfectly fit your needs and budget. Contact us today to learn more about our copywriting services, or to request a quote for your new website project.