Posted on 01/07/2019 at 12:18 PM
Is it possible to increase your sales while controlling your budget and tracking the progress of your spending? Is there a simple solution to bringing about better brand awareness for your business? The answer to both of these questions is yes, with the help of Google Ads.
If you’re wondering whether or not to start advertising your business on Google, check to see if your competitors are running ads for search terms related to you. Are they? Then it’s time to get on the same page (literally). Aren’t they? Why not start your campaign to use this huge, untapped market and gain new customers?
Who’s in the market?
The biggest reason to advertise with Google is the sheer volume of users. As of 2018, there are 3.5 BILLION searches conducted every day. Obviously, not all of these users are in the market for your product or service, but Ads can give you information about who is, how much you need to spend to reach them, and an estimate of what impact your ads will have.
Types of campaigns
The first type is the Search Network. Ads on Google’s Search Network appear at the top of a search results page. They have a green box that says “Ad” in the corner, other than that they look exactly like organic search results, and they are the first text that a user sees. Tough to beat that kind of audience reach while spending little to no money!
The second type of ads are Google Partners or Display Network ads. You can use this campaign type to create descriptive, visually attractive ads to be shown on over 2 million websites that are related to your business. These ads target users in the market for or are likely to be in the market for what you have to offer.
Google also offers Shopping campaigns. You know the pictures that are on the top of a search results page? That’s Google’s Shopping Ads. You can also create showcase ads where multiple photos of products will be displayed as part of a singular gallery advertisement.
Why not Facebook Ads?
Facebook Ads do have their advantages. You can place your ads in front of people who are looking for nothing in particular. Because they have time to waste, they may click on your ad but there is less of a focus on who the user is. With Facebook Ads, the tactic is to show ads to a broad audience who may not even be in a buying mindset.
With Google Ads, you know that the ads running will be targeting users who are searching for things they are likely to buy. This is a major advantage for advertisers. Many users will see your ad but you don’t get charged until they are clicked on.
Google Ads is always changing and helping businesses reach more customers. If you’d like more information on starting a Google Ads campaign, contact firstname.lastname@example.org.