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Facebook Ads Guide 2019 Series 1

Posted on 08/29/2019 at 09:30 AM

Posting images to social media can be a tricky business. Understanding image sizes and aspect ratios can sometimes be confusing and frustrating when it comes to social media. 

Which aspect ratios do I use, 4:3, 16:9, 2.76, 1.78, 2.35…? 

What should the resolution be, 1980 x 1080, 1080 x 1080, 476 x 249…? 

There are so many options to portray your message and so many sizes to achieve it. The decisions that must be made are important! Choosing the wrong ratios or resolutions can cause issues such as the downgrading of video quality or images being cropped leading to undesirable end results of the ad. The wrong rations can lead to frustration and disappointment due to the amount of work that can be put into the creation of media. 

The program used to edit images can cause frustration too, such as the images created by my media devices: a DJI Mavic Pro 1 & 2, are 3992 x 2242, 4000 x 3000, 5472 x 3648, to name a few, but change by every setting changed on these media devices. These image sizes are not offered for direct import on any Facebook Ad. So if this media is used, some editing will need to happen for the media to be properly utilized. 

As easy as it is to get flustered by the process, have faith, don’t get overwhelmed and let the original ideas of the ad get lost in pre-ad creation and Facebook cropping.
Thanks to your friends at Global Reach, this process is about to get a whole lot easier! The experts at Global Reach will soon be releasing a series of video blogs on different ad sizes and how to create the right image size and ratio to help eliminate the irritation of media loss. 

In the first series, we’ll examine the Facebook Feed design recommendations that can be found on Facebook’s Ad Guide. Again don’t let the different ad sizes, ad placement locations or ratios intimidate you. By the time you watch our short video and follow these easy steps, you will be taking advantage of one of the largest marketing audiences available to you with the media you intended to use.

We are going to start with one of the most sought-after spots on Facebook, the feed ad. This spot is fought over by advertisers and is prime real estate for many “calls to action” and those seeking to raise overall brand awareness. Video and imagery can (and should) be used in this marketing space and can be displayed on mobile or desktop, but we are going to focus on the imagery used with link ads. Below are the design recommendations from the Facebook Ads Guide. These recommendations should be followed to fully optimize your ad and to fully use the space you are about to pay for.

Design Recommendations

  • File type: jpg or png
  • Image ratio: 1.91:1 to 4:5
  • Recommended resolution: Upload the highest resolution image available.
  • Images that consist of more than 20% text may experience reduced delivery.
  • Text: 125 characters

With Link

  • Image ratio: 1.91:1 to 1:1
  • Recommended resolution: at least 1,080 x 1,080px
  • Headline: 25 characters
  • Link Description: 30 characters

All these “recommendations” can be confusing for those who have never edited the media. That’s why we are going to make it easy and pull one thing from the above, 1080 x 1080px. When creating the media start by making a canvas size that equals 1080x1080 in your chosen media editor. This blank canvas will allow you to drop your media on top of the Facebook recommended image size, assuring you are taking full advantage of your ad space. After you have adjusted your image to fit the new canvas save the file as a .jpg or .png. Then you will have the media needed to span your full ad space. Next, you would jump over to Facebook and start creating a feed ad!

We will be using Adobe Photoshop CC 2019 in this short tutorial but should be close to the same concept in other media editors. We are also creating a mockup ad through Facebook Business Manager, found by following the links from the Facebook Ad Guide in this video. If you are just starting, I would recommend doing the same.


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Clearly, when it comes to images and videos in Facebook Feed Ads, size does matter! If you still need help, feel free to contact us with any questions!

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