Content Marketing: Take Accountability and Kill the Excuses (Part 5)
Posted on 09/24/2019 at 09:30 AM
(Note: This post is the conclusion of a weekly five-part series on forming an overall digital marketing and sales strategy. Make sure to subscribe to the blog to see more posts like this one, or explore our previous posts to get the full strategy!)
"Where you are in ____ is a direct reflection of the effort (or lack thereof) you put forth to get there." - Steven J. Adelmund
Fill in the blank: life, the competitive landscape, your relationships, your rankings. The quote holds true no matter what you fill the blank with. If time is money and excuses are a waste of time, then excuses are a waste of money. If you are not where you want to be, you have no one to blame but yourself. If you are exactly where you want to be, you're not hungry enough! Just kidding, go ahead and give yourself a pat on the back. Own your victories... and your setbacks.
"There is just as much to learn in failure as there is in success!" - Jon Taffer, Creator of The NFL Sunday Ticket and Founder of Taffer Dynamics
You may be struggling with your content marketing. It's time-consuming and not always easy. Like all of life, results aren't guaranteed, and seldom can you immediately see the ROI. We hear you: what if you don’t have time/experience/equipment to record/film a podcast or create content? As we've said in past posts, there are other approaches to creating content to consider. You don't have time because you refuse to make it.
If your strategy hasn't been where you think it should be, perhaps it's time to seriously consider the reasons for this. What's been holding you back, and what excuses are holding you down?
You can find ten million reasons not to do something. All that matters is finding one reason to do it. Isn’t investing in your company’s brand and legacy a pretty good reason?
If you don’t have the skills to edit a video, write solid content, schedule a post, create an ad, or find another way to boost brand awareness with content marketing, hire someone who does! Fortunately, we know where you can hire a firm to help with all of it!
"An excuse is just an attempt to justify failure." - Jon Taffer
Isn't it time to stop making excuses and start making great content to get noticed? Get out there and get it done!
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Categories: Content Marketing and Sales
