9 Facebook Posts That Will Increase Engagement

Some questions we frequently encounter with our clients are, “What should we post?” and “How can we increase our engagement on social media?”

Social media marketing is a critical component of any marketing program, but it has to be more than checking a box. As a rule of thumb, no matter which social platform you’re on, ensure that your post lands somewhere on the Content Marketing Matrix and is at least one of the following: 

1. Entertaining
2. Educating
3. Inspiring
4. Convincing

To get your creative juices flowing, we’ve come up with 9 Facebook post ideas that are sure to inspire your social.

1. Branded graphics

The options are endless. These graphics can be:

• Client quotes
• Powerful stats
• Tips and tricks
• Sales or discounts
• Announcements
• Holiday greetings

And so much more! Your customers want to hear from and see your brand regularly. Remember: Stay consistent with your imagery for a cohesive and seamless experience.

For an example, see the branded graphics we used in our a recent Facebook post below.

2. Testimonials

Let your users advocate for you. Using reviews is a great start; working with clients to collect photos, videos or stories sharing their success or satisfaction is even better.

BONUS: Review your hashtags and tags to utilize user-generated content. It’s free, and it’s powerful.

3. Behind-the-scenes

Prepping for an event? Preparing customer shipments? In the middle of your design process? Let your followers be a part of the journey!

Showing your “unedited” side helps strengthen feelings of connection amongst your audience.

4. Infographic

They’re not going away anytime soon! Searching for infographic content? Annual reports, whitepapers, and other longform copy lends itself well to an infographic. Industry statistics and how-tos are also another crowd favorite.

Check out the snippet of our Social Media Image Sizes Cheat Sheet below, and download the full infographic here.

5. Milestones

Celebrate your brand, team, and products/services. Welcome new employees, recognize staff anniversaries and birthdays, and mark company and product milestones.

View our video celebrating our 25th anniversary.

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6. Memes or GIFs

Keep your audience guessing and surprise them with new formats. 

You may find it challenging to come up with a meme or GIF concept that fits your voice, but that’s part of the fun! Here are some GIFs from some of your favorite brands.

7. Video

Consider a video series:

• Team Q&A
• Staff spotlight
• Product demos
• 1Tutorials
• Industry best practices

None of these have to be video series, and would all work well with photos or even text, but videos have proven to yield more engagement. Plus, your audience (and the algorithm) will appreciate the variety in your content.

Watch our video on creating the ultimate customer service experience:

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8. Live video

Take it one step further with Facebook Live. This tool is perfect for taking followers behind the scenes, promoting events, or showcasing your team.

9. Social-exclusive deals, giveaways or contests

Some suggestions:

• “Use this code at checkout to let us know you saw us on social!”
• “Tag a friend and share this post to be entered to win in our drawing.”
• “Help us come up with our new brand hashtag and win free swag!”

For the full rundown, read Hootsuite’s How to Run a Successful Facebook Contest: Ideas, Tips, and Examples.

Still struggling with social?

Find out how Global Reach can help you with your social media marketing strategy. We have a team of experts ready to take your program to the next level. From strategy to execution, we can manage your social to help you reach your marketing goals.

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