The challenge
Embria Health is a company focused on creating and developing natural, science-based ingredients that support wellness and vitality. Embria Health is the manufacturer of EpiCor Immune, an immune system strengthening supplement. Embria Health came to Global Reach with the goal of rebuilding their internet presence. They needed the capability to provide essential information to their distributors and end users. To adhere to FDA regulations they required a method to control the type of information they provided for their two very different target audiences: businesses and consumers.
The solution
Two uniquely designed but intricately connected websites were developed with the SiteViz content management system. The solution began with the design of the business-to-consumer website for EpiCor Immune and followed-up with a business-to-business website for Embria Health. By utilizing SiteViz Premier, the client can manage all content for both websites through one easy administration area. A reflectively designed pop-up box on the Embria Health website assists in the adherence to FDA regulations providing redirection of consumers to the EpiCor Immune website.
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