The challenge
Ingios Geotechnics wanted a series of three pull-up banners to use for tradeshows and other events.
A main requirement was that the banners must be able to be used together as well as individually. Thus, the design needed to work as a cohesive unit but also allow each banner to convey the complete brand image on its own.
The second challenge was to convey a significant amount of technical detail, while also being well-organized, bold and highly graphical to attract show-goers' attention and draw them towards the booth for further discussions with representatives.
The solution
The brand elements and graphic treatments established by the previously designed website, logo, and technical briefs has been carried through to the display banners. A consistent top banner with the company logo allows each pull-up banner to be used individually when needed. The first panel provides the company overview, and the other banners feature the two service offerings. An underlying grid helps to organize information while allowing for variety in the layout of the individual banners.
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