Global Reach

Creative Steel

The challenge

This project came to us after the client had a disappointing experience with another firm. Creative Steel’s website had already been designed and developed on WordPress, but it did not meet the client’s expectations. The client wanted an attractive eCommerce website to showcase their custom and original steel signs.

The previous product fell short in design, user experience, interface, and functionality. The client also felt unsupported throughout the design and development process, received poor customer service, and was left with a costly project that felt like a dead end.

The solution

Global Reach met with Creative Steel to assess the project in detail. Together, we decided to rework and improve the website using the existing files, rather than discard the work that had already been done. This approach helped preserve the client’s investment while creating a shorter path to project completion than starting over from scratch.

In ongoing consultation with the client, our designers refreshed the look of the website with an inviting new color palette, improved use of images, and detailed updates to the homepage, interior pages, main navigation, footer, menus, product pages, buttons, and submission forms. Our development team listened carefully to the client’s feedback to create a better layout, clearer navigation, and a more consistent browsing experience.

Global Reach also ensured the website was mobile-responsive and equipped with the necessary eCommerce tools to support an intuitive shopping experience, including variable product options, payment processing, customer login, and checkout functionality. Throughout the project, Global Reach provided hands-on, timely customer service, communicating with the client at every stage. The result is an improved eCommerce website that gives the client a stronger platform for their small business.

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