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Global Reach

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Hello Lucky Sports
Hospitality / Entertainment / Media

The challenge

This client had a special talent for picking winners for sports betting and realized his unique skill could be used as a business opportunity. To make his dream a reality, he needed a website that allowed users to sign up through a very simple platform to receive access to his daily picks. Because sports betting is a unique industry, he had a unique set of specifications. The site needed to be flashy and bold, yet also refined enough to feel reputable. It needed to allow daily memberships for the occasional better as well as recurring weekly and monthly subscriptions for those who more frequently visit sportsbooks. It also needed to be on a platform that was secure enough to handle sensitive payment information. Because it is a competitive field to break into, the website needed to be developed with search engine optimization (SEO) in mind in order to have a chance of ranking well with search engines.

The solution

Global Reach developed Hello Lucky Sports' website on the SiteViz Premier platform using its robust Membership Management system. The site is integrated with Authorize.Net to accept one-time and recurring payments for a seamless membership experience. Picks are added to the administrative website each morning and are emailed to members and posted on the members-only portion of the website at 10 am every day.  To increase the credibility of the daily picks, Global Reach developed a 30-day rolling calendar which is publicly accessible on the site. Each day, a website administrator marks the previous day's picks as winners or not, and the results are posted on the calendar. The winning percentage on the top of the page is automatically populated based on the winning ratio.  To entice new members to sign up, there is a free pick each day. The website administrator designates one pick each day as the free pick, and if a prospective member enters their email address in the website they can view the pick. Global Reach developed this functionality in such a way that an email address can be used only once.  The site has a bold, complimentary blue and orange color scheme, lively animations, and eye-catching images that appeal to the target audience.

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Laptop View of Hello Lucky Sports' website created by Global Reach, one of the best service industry web developers in Iowa and the midwest.

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