Solar FX wanted their website to highlight how solar energy works, showcase their services, and emphasize why they are the top choice for agricultural and commercial solar solutions in the Midwest. With the opportunity for a new design, they wanted to avoid anything that looked template-driven, so they aimed for a bold, impactful redesign that made a strong statement without feeling overly cartoonish.
Solar FX partnered with Global Reach to develop a website that met all their goals. The new website design features a dark background with neon accent colors for a striking contrast. A hamburger menu was chosen over traditional navigation for a modern touch, and the site primarily uses client-provided photos instead of stock imagery to create a more personal and authentic feel.
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