CEOdyne is a recently started CEO and entrepreneur peer advisory and improvement organization. They needed a logo to both distinguish themselves and to convey trust and expertise.
Helvetica has been the bedrock of modern corporate logos since its inception in the 50s. Rather than fight that cliche, our design team embraced it, but with a twist. The "O" is representative of the lone entrepreneur, supported by the other letterforms, but still strong on its own. The OD form a lock, emphasizing strength. It is clean, strong, and modern.
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