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Electric Ease

Responsive image of Electric Ease website design
Mobile-mockup image of Electric Ease website design
Laptop-phone Mockup image of Electric Ease website design

The Challenge

When Triforce Management Applications needed a fresh website for their exceptional electrical estimating software, Electric Ease, they turned to Global Reach. The website needed to highlight the software's unique functionality, provide a password-protected area for client VIP training, and be an information hub to help them reach the top of the ranks for the product on Google. 

The Solution

First, the Electric Ease team worked with Global Reach's design and development teams to create a website with a fresh and unique look that fits their brand. The overall feel and flow of the website are used to promote a sense of expertise and experience while taking a potentially complex concept and presenting information in an easily digestible way. The subtle imagery in the background speaks to the experience of Master Electricians and encourages website visitors to keep scrolling to learn more.

The navigation and callouts are all used to present the most important information easily while the custom images used throughout the website help reinforce Electric Ease's unique brand. Electric Ease also maintains a monthly blog for insights and expertise to provide regularly refreshed long and short-form SEO content.

Next, Electric Ease entered into an ongoing partnership with Global Reach's digital marketing team to establish and maintain an all-encompassing digital marketing strategy to ensure that the many features this exceptional electrical estimating software would be found by the right audiences. Digital marketing efforts also included ongoing Search Engine Optimization (SEO), consulting, social media marketing and post scheduling, and SEO copywriting.

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