Free Digital Marketing Tools to Take Advantage Of
Posted on 07/20/2022 at 10:00 AM
Whether you’re looking to enhance your SEO strategy, social media marketing, Google Ads, or any other aspect of your digital marketing strategy, you need the proper tools to produce effective results. Digital marketing tools can often be expensive, though they are often worth the price. Hiring a digital marketing agency is a great way to get access to these tools, plus the experience that comes with using them. However, if you’re looking for a few digital marketing tools to try out on your own for free, there are several options.
Start taking advantage of these free digital marketing tools to improve different aspects of your digital marketing strategy!
Schema Markup Generator
Schema markup is a structured data language that can drastically improve your website's crawlability. Schema markup tells search engines precise and descriptive information about your business that helps bots crawl, understand, and display your website faster and better. A schema markup generator can help you create properly structured data for your website.
UTM Code Generator
Successful marketing requires tracking where your traffic is coming from. UTM codes are snippets of code at the end of a link that identifies where specific website traffic came from. UTM codes can tell you where in an email a user clicked to get to your website, what ad keyword the traffic came from, the specific marketing campaign, etc. A UTM builder can help you quickly build a variety of UTM codes to track your website traffic channels.
Canva is a graphic design platform that offers a free version as well as a paid version, Canva Pro. Canva provides stock images, image editing, templates for social media posts, posters, presentations, and more. Canva allows you to create brand kits that match your business logo, colors, and font to create branded graphics for your website, social media, email marketing, image ads, and so much more.
The free version of the writing assistant, Grammarly, can be extremely helpful when it comes to copywriting. Grammarly will scan your content and identify any spelling, grammar, or punctuation errors. It can also offer suggestions regarding phrasing and tone to help you deliver consistent and clear content.
As simple as this tool is, it can be valuable to use when crafting content that adheres to SEO best practices for length. Character Counter can easily help you ensure that:
Website content is at least 200 words
Title tags are no more than 65 characters
Meta descriptions are no more than 160 characters
If you’re looking to expand your social media insights beyond the reporting provided on the platforms themselves, Followerwonk can offer additional insight. Features are somewhat limited on the free version, but it still has its benefits. In addition to seeing social authority rankings and followers' locations, this tool can give you insights into when your followers are most active online. This can help you plan when to post on social media to get the most eyes and engagement on your posts.
Check My Links
Check My Links is a free Chrome extension that is designed for website designers, website developers, and content editors. This extension scans all of the links on a webpage to identify any broken links. This tool can help you identify and fix any broken links throughout your website quicker and easier.
If you’re looking to get started with email marketing, Mailchimp is a popular option. Though the free version of Mailchimp does place limits on the number of contacts you can have and emails you can send, it is a great way to dip your toe into the waters of email marketing. The platform offers email templates and insights into email marketing campaign performance.
Page Load Speed Tester
Page load speed is not only important for user experience, it also factors into your search engine results ranking. Test your URLs to test your page load speed and identify opportunities to improve page load speed.
Unsurprisingly, Google offers some of the best free digital marketing tools. The tools listed below are just a drop in the pond when it comes to all the Google tools out there, but these are some of the most important tools you should be taking advantage of.
Using Google Analytics to track your digital marketing efforts and website performance is something every business should be doing. Check out our blog Universal Analytics vs. GA4 to learn more or watch our Google Analytics tutorials on YouTube!
Google Trends analyzes the popularity of search trends across location and language. This tool can come in handy with keyword research for search engine optimization. Looking to increase website traffic? Compare two different keyword variations to see which is more popular, get blog topic ideas from recent trending searches, gain year-over-year search insights with Google’s Year in Search, and much more.
Google Search Console
Google Search Console can help you optimize the visibility of your website by checking for crawling and indexing errors, identifying performance metrics, and more. If you see that a page you’ve created isn't getting traffic, you may check the URL in Search Console and find that the page has not been indexed. Within GSC, you can both identify indexing errors, as well as manually submit URLs for indexing.
Google Ads Keyword Planner
If you’re running Google Ads, take advantage of the Keyword Planner tool within Google Ads. This tool allows you to not only see the price and competition of keywords, but also volume and related terms. This can be helpful for your copywriting and search engine optimization efforts by identifying high-volume keywords in specific locations to target your content.
Google Tag Manager
Google Tag Manager is an immensely valuable tool that can give in-depth tracking data on how visitors interact with your website content. Tags can be added in various spots on your website to track engagement and other metrics. Tags can let you know: how far on a page a user scrolled, downloads, submission form completions, and so much more. This information can provide endless insights into the effectiveness of your web design, content layout, and so much more.
Website Health Scans / Technical SEO Audits
Website health includes a broad range of technical SEO aspects that impact how search engines can crawl, understand, and rank your website and its content. A technical SEO audit can scan your website, identify issues, and assign a health percentage based on the number and severity of the problems. Get a free website health audit report or learn more in our blog Do You Have A Healthy Website?.
Digital Marketing Blogs
Digital marketing blogs are a great way to learn more about improving your digital marketing strategy. Learn different ways to help increase website traffic, improve sales, build brand awareness, and more. Subscribe to our digital marketing blogs to get expert tips, tricks, advice, and insights delivered right to your inbox!
Advanced Digital Marketing Tools At Your Fingertips
Want access to expensive digital marketing tools without paying the full price? With digital marketing services from Global Reach, you get access to top paid marketing tools included with your project or monthly retainer. Take advantage of advanced tools combined with the experience and expertise needed to get the results you want!