8 Reasons to Hire a Copywriter
Posted on 08/24/2022 at 10:00 AM
Many businesses wonder if it is worth it to hire a professional copywriter and what benefits come from hiring one. It can seem cheaper and easier to keep copywriting in-house, but by doing so, you’re limiting your content marketing capabilities.
Any industry can benefit from professional copywriting services, no matter their content marketing strategy. Copywriters are well versed in creating copy for a wide variety of mediums such as website pages, blogs, emails, press releases, newsletters, and more.
If you’re not taking advantage of content marketing with professional copywriting, you’re missing out on these major benefits: (Source: Content Marketing Institute)
Content creation ranks #1 as the single most effective Search Engine Optimization (SEO) technique
Per dollar spent, content marketing generates more than 3X the number of leads that paid search does
Website conversion rates are almost 6X higher for websites that utilize professional content marketing than those that do not
57% of companies have at least two or more people dedicated to content marketing
Still wondering why you need a copywriter? Here are eight reasons why you should hire a copywriter to curate your business content!
1. An Outside Perspective
No one knows your business better than you, but when it comes to copywriting, this can be more of a hindrance than a help. When writing your own content, you’re likely writing at a more complex level of understanding than your readers expect. By hiring a copywriter with an outside perspective, you can ensure that your content is understandable and engaging for your target audience.
Additionally, copywriters bring an outside perspective that is beneficial when drafting persuasive copy for potential customers/clients. By bringing an objective point of view, they can asses how best to present your content to potential consumers.
2. Subtly Persuasive Content
Effective copy must be persuasive, but there this a fine line between being persuasive and being too “sales-y”. You know your products/services and how great they are, however, in writing, this can often come off as a blatant sales pitch. Content that is too “sales-y” turns readers off. A professional copywriter can seamlessly blend your sales pitch into engaging and convincing content that is far more effective.
3. Variation in Content
Effective content marketing includes creating a wide variety of content, both within the content itself and the type of content. Copywriters can optimize your website pages, write blogs, and so much more. They can also repurpose this content for other digital marketing services, such as social media marketing and email marketing. Having a variety of content on your website is important not just to keep readers engaged, but also for SEO.
Keeping readers on your website and getting them to engage with your content is key to successful copywriting. Copywriters are well versed in varying the content across your website to create something that is interesting for everyone. A good copywriter can write concise, straightforward, and informative web page content on a service and then write a more informal blog full of infographics. Copywriters can create a variety of content to appeal to all segments of your target audience.
4. Seeing the Bigger Picture
Strategic copywriting is more than just creating fresh, engaging, and persuasive content. Copywriters step back and look at the bigger picture. What are the business's goals, and how can content be used to achieve them? A good copywriter considers a wide variety of factors when writing and utilizing content. When planning, writing, and implementing copy, copywriters consider a wide variety of related factors:
How can this content be used beyond the website?
How can content solve any problems this business is facing?
How can this content be tied into other pages throughout the website?
How can this content set us apart from the competition?
How can content be created that best matches the web design, branding, and voice of this company?
And so much more!
5. Fresh Content
Continually putting new content and editing existing content on your website is vital from both an SEO and user experience perspective. When writing your own content, it can be easy to fall behind on content creation or repurpose old content. Failing to add new, well-written content to your website hurts your SEO and can prevent repeat visitors to your website. Repurposing old content multiple times throughout your website can save time but can also upset search engines. Having duplicate content on your website can be considered a deceptive practice by Google and can impact your search engine rankings.
For all of the reasons listed above, and so many others, effective copywriting takes time. Copywriters don’t just sit down and write, they do research, carefully craft content, and then refine that content. Copywriters massage content to ensure that SEO best practices are met, keywords are hit, the tone is consistent, the target readability level is matched, and all of the other factors are present that sets the copy up for success.
Opportunity cost is an important factor to consider when debating hiring a copywriter. By spending your time constantly writing new content, you're missing out on other things you could be doing to grow your business. Hours spent writing could have been used interacting with your clients, networking, or honing your own skills and services. Not only does hiring a copywriter save you time to do other things, but it also ensures the time is well spent. By skipping professional copywriting services, you risk that the time you invested in writing won’t produce any tangible results. Copywriters have the experience and insight needed to produce effective content, which can be easier said than done for those without professional copywriting training and experience.
7. Access to SEO Tools
Skill and experience aren't the only factors that make a good copywriter. Strong SEO copywriting requires the right tools, which are usually expensive. Just a few of the SEO tools we use for copywriting here at Global Reach include:
Keyword Volume Tool: Even slight variations in terminology can be the difference between capturing 100 searchers vs. 100,000. Knowing what specific variations of keywords to include in content is crucial to SEO copywriting.
Competitor Keyword Gap Analysis: Knowing what specific keywords your competitors come up for that you do not can help you start ranking above your competition in search engine results.
Position Tracking: Tracking the performance of your core keywords (even down to specific locations) can help you identify what keywords need to be incorporated into new content.
Copy Analyzer: Professional writing assistants combined with keyword research and expertise allow copywriters to better predict the performance of new content and content optimizations. It is also helpful to asses existing content to determine if it needs optimization.
Website Health Audits/Techincal SEO Scans: Website health includes a broad range of technical SEO aspects that impact how users and search engines understand and interact with your content. Find out your website health score!
8. Search Engine Optimization
SEO copywriting combines all of the benefits discussed above with the search engine optimization expertise needed to deliver a maximum return on your investment. When you hire a professional copywriter, you’re inherently getting a number of digital marketing services as well. Copywriting is an imperative complement to all aspects of your digital marketing strategy. If copywriting can get you to be the number one search engine result for one of your services, you can stop paying for ads for that service. Snippets of a copywriter's content can be used on social media to boost followers and post engagement. Ultimately, a copywriter with SEO expertise can produce strong content that boosts your organic traffic, improves search engine rankings, and grows your business.
Customizable, Affordable Copywriting Services
Freelance copywriters can be fairly pricey and if a copywriter has an extremely cheap rate, there’s certainly a reason why. At Global Reach, we offer realistic copywriting rates that come with tangible results. Our copywriting services are completely customizable to meet your specific budget and goals. We provide both on-time copywriting projects as well as ongoing copywriting retainers. We can optimize existing content or create brand new content, from web page content to blogs to anything else you may need!
A Digital Marketing Agency At Your Disposal
From copywriting to search engine optimization services, social media marketing, paid advertising, and more, Global Reach can help you grow your business. Our digital marketing retainers can be adjusted from month to month to meet the ever-changing needs of your business!