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How to Link Google Ads to GA4

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linking Google Ads account to a GA4 account

Posted on 10/19/2022 at 10:00 AM

With less than a year before Universal Analytics goes away, now is the perfect time to start setting up your new Google Analytics 4 account (if you haven't already)! When it comes to Universal Analytics vs. Google Analytics 4, there are some major differences between the two platforms. Setting up your GA4 property now gives you a head start on figuring out these differences and getting yourself ready for the switch in July 2023. Not only does this give you the chance to explore GA4, but it also allows data to begin collecting which will strengthen the machine learning tools of your GA4 property.

In this mini Google Analytics 4 tutorial, we’ll cover how to link your Google Ads account to Google Analytics property. This GA4 tutorial for beginners will be the first in our monthly series of GA4 guides to help you understand, set up, and make the most out of your new Google Analytics 4 property. Check out the GA4 video tutorial below to watch the step-by-step in action!

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Benefits of Connecting Google Ads With GA4

By linking Google Ads with Google Analytics 4, data flows between both platforms, and you’re able to get a more robust and comprehensive picture of the consumer journey. You’ll be able to gather insights along every step of the consumer cycle, from how users interact with your paid advertising all the way through completing a conversion. 

Google identifies the primary benefits of linking your Google Analytics 4 property to your Google Ads account as: 

  • “See your Google Ads campaigns in the Acquisition overview report

  • Access new Google Ads dimensions in the User acquisition report

  • Import Analytics conversions into your Google Ads account

  • Enhance your Google Ads remarketing with Analytics audience data

  • See your Google Ads campaigns in the Advertising workspace, including the Attribution reports”

With these important benefits in mind, now it’s time to ask yourself, “How do I connect new Google Analytics 4 with Google Ads?”.

How To Link Google Ads With Google Analytics 4

What You Need

To link a Google Ads property to a GA4 property, you will need certain permissions in both accounts. 

  • Editor or Admin permissions in the GA4 account you want to link to

  • Admin access in the Google Ads account you want to connect to GA4

  • The access will need to be on the same email address

Step By Step: How do I link Google Analytics with Google Ads?

  1. Open up your Google Ads property 

  2. Click on “Tools And Settings” on the top navigation barHow to Link Google Ads to GA4 - GA4 Tutorial

  3. Under “Setup”, click on “Linked Accounts”

  4. On the next screen, under “From Google” select “Google Analytics (GA4) & Firebase”

  5. Click on “Details”How to Link Google Ads to GA4 - GA4 Tutorial

  6. Search for the Google Analytics 4 property that you want to be linked. You can do this by searching for the Google Analytics 4 property name or unique code

  7. Once you have located the property to add, click on “Link” under “Actions”

  8. Select the box to “Import Google Analytics audiences after linking (recommended) and click “Link”

  9. Your Google Ads and Google Analytics 4 accounts should now be successfully linked

Now that your Google Ads account is connected to your GA4 account, start taking advantage of the new insights to improve your search engine marketing (SEM). Improve your Google Ads campaign performance and get more Google Ads conversions with GA4!

More GA4 Tutorials

Each month we will be doing a blog on “How To in GA4” to help you and your business take full advantage of all the features Google Analytics 4 has to offer. From understanding the basics of Universal Analytics vs. GA4 to creating custom reports and audiences in GA4 to everything in between, Global Reach is here to help you learn how to use Google Analytics 4 for maximum benefit! Be sure to check out our YouTube channel for more information on GA4 and Google Ads.

Let Our Expert Team Do The Work For You!

Global Reach’s digital marketing team includes Google Ads specialists and Google Analytics specialists who can help you with any of your Google tools needs. With our comprehensive digital marketing services, Global Reach can set up your accounts, monitor and optimize your accounts, and offer strategic advice based on your accounts. Save yourself time and stress knowing your Google Accounts are managed by a multidisciplinary team of experts!

Get a FREE Google Tools Consultation Today!

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