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Posted on 02/08/2023 at 10:00 AM
With so many dynamic aspects of an overarching business strategy, graphic design services are often overlooked. Whether this is due to budgets or the idea that graphic design can be done yourself, skimping out on professional graphic design services can end up costing you more in the long run.
If you’re a business owner asking yourself “Why should I hire a graphic designer?”, the answer boils down to three interrelated answers.
A style guide is essentially a reference handbook for the formatting and design of any of your brand's visual collateral. A professional graphic designer can create a detailed guidebook to help ensure that your brand identity is strong and consistent across social media, website design visuals, printed materials, etc.
A custom style guide can be shared within your company so that all materials being put out to the public match your branding guidelines. A style guide provides great templates for enhancing your branding on both digital and print platforms, all while saving your company time, money, and stress.
No matter how a user lands on one of your website pages, immediately capturing their interest is vital to keeping them on the website and ultimately making a conversion. The line between engaging and eye-catching graphics and graphics that are busy or overwhelming is a thin one. An expertly done website graphic catches a user's eye and subtly entices them to learn more about whatever product or service the page is promoting.
These website graphics can also be repurposed as social media graphics to enhance your social media marketing efforts!
While some may think that print media is a dying digital marketing strategy, expertly done print media can be extremely effective. Printed media can be vital in a wide variety of areas.
A brand refresh or complete brand redesign can help create a stronger and more cohesive brand identity for your business. From logo design to website banners to print design and everything in between, graphic designers can help create a brand identity that best represents your brand while also sticking in consumers' minds.
The right logo layout and color palette are vital when creating a legible, understandable logo. A branded infographic design connects important facts and figures with your business. A signature mascot for your brand stays with a consumer more than a slogan. And the list goes on! With professional graphic design services, your brand identity can be custom tailored for maximum impact.
When it comes to figuring out what kind of graphic designer to hire, there are lots of options. You could hire a dedicated internal graphic designer, a freelance graphic designer, or employ the services of a graphic design agency. There are pros and cons to each option, but there is another option that comes with even more bang for your buck. With a graphic designer that works for a company with service offerings beyond that of a typical graphic design company, there are a variety of added benefits.
At a company like Global Reach, our expert graphic designers work hand in hand with other departments, such as digital marketing, web design, and web development, to produce the most effective visual assets. These graphic designers not only understand the rules of graphic design and graphic design best practices, but concepts relating to web design and digital marketing as well. QR codes with UTM codes can be added to print advertisements to measure the success of a print marketing campaign. Website graphics are designed with WCAG compliance in mind so that your website isn’t going against any WCAG guidelines. These are just a few of the many examples of added value that come with choosing graphic design services from a multi-disciplinary company such as Global Reach!
From logo design to website design, email design, image editing, packaging design, and more, get the most out of your visual assets with Global Reach. See the difference that professional graphic design services can make for your business today!
Categories: Branding and Graphic Design, Website Tips
Archived Articles