How To Install Google Analytics 4 With Google Tag Manager
Posted on 05/24/2023 at 09:30 AM
Looking to save time and avoid having to edit code while setting up your website analytics? By setting up a configuration tag in GTM, you can effortlessly deploy GA4 tracking across your entire website without the need for manual coding. This simplifies the tracking process and saves you valuable time and resources.
In addition to easier setup, Google Tag Manager's advanced features, such as triggers and variables, can be utilized to create more advanced custom reports. In this Google Analytics 4 tutorial, we’ll show you how to connect your website to Google Analytics 4 using Google Tag Manager!
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What You'll Need
- A Google Tag Manager container that is fully set up on your website.
- A GA4 property.
- Your Google Analytics 4 Measurement ID (e.g. G-12345) - we’ll show you how to find this.
How To Connect Your Website To GA4 With Google Tag Manager
Set up your Google Analytics 4 property and retrieve your measurement ID by going to Admin > Data Streams and clicking on the clipboard button next to the G-code.
Step 2. Create A New Tag
Head over to your fully set up Google Tag Manager container and select the option to create a new tag.
Step 3. Confirm Tag
Under Tag Configuration, ensure that you are selecting "Google Analytics: GA4 Configuration".
Step 4. Enter Your Measurement ID
Put the Measurement ID that you copied into the dedicated Measurement ID box.
Step 5. Add A Trigger
Next, proceed to click on the trigger section to add a trigger to complement the tag.
Step 6. Select Your Pages
Select the “All Pages” trigger. This ensures that all pages are encompassed when firing the Google Analytics code.
Step 7. Name Your Tag/Trigger
Go ahead and name your Tag/Trigger. It is recommended that you stick to something relatively simple since it can be tricky to distinguish between your tags if they aren’t named accordingly.
Step 8. Publish
Click submit, and head over to your Google Analytics property. You should see that data collection is active in a matter of minutes!
Connecting your website to Google Analytics 4 (GA4) with Google Tag Manager simplifies the analytics setup process and provides more robust tracking options. You can easily add additional tags, set up custom events, and track specific user interactions without relying on developers. Moreover, Google Tag Manager offers advanced features like triggers and variables, enabling you to customize and fine-tune your GA4 implementation to suit your unique business needs.
By connecting your website to GA4 through Google Tag Manager, you streamline the process, gain greater control, and unlock the full potential of GA4 analytics.
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