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Rescuing Your TikTok Account from Common Errors Part 1

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Blog graphic showing a hand with red fingernails holding out a phone and encouraging views to call Global Reach for TikTok SEO advice.

Posted on 12/22/2023 at 01:00 PM

When creating TikTok content, mastering the art of SEO (Search Engine Optimization) is essential for creators looking to boost their content's visibility. This is true for any social media platform; however, TikTok is infamous for its viral trends and rapid style changes. It requires constant management and monitoring for your channel to succeed. Let's explore some common mistakes that might be hindering your TikTok success.

Ignoring Keywords

Just as a well-chosen word can elevate a sentence, relevant keywords can enhance your TikTok content. Make sure to pay attention to keywords in your captions, descriptions, and profile bio. For example, it would be a mistake to post a makeup tutorial without including relevant keywords like "beauty tips," "makeup hacks," or "cosmetics tutorial" in the caption or description. Research and use trending keywords strategically to improve your content's discoverability.

Incomplete Profile

An incomplete profile leaves your audience in the dark. Ensure your bio is comprehensive with a profile picture, a memorable username, and a bio that reflects your personality and incorporates crucial keywords for increased discoverability.

Neglecting Descriptions

Video descriptions offer a valuable opportunity to provide context and engage your audience. Don't make the mistake of leaving this space blank. For example, uploading a cooking video without providing details in the description about the recipe, cooking process, or ingredients used means missing out on an opportunity to engage with viewers. Include relevant hashtags, share insights, and encourage conversation to maximize viewer interaction.

Overlooking Hashtags

Hashtags play a vital role in enhancing your content's visibility. However, using irrelevant or overused hashtags can dilute your impact. This will lead to your content getting lost among countless other posts. Opt for niche and trending hashtags that align with your content, ensuring you stand out in the digital landscape.

Inconsistent Posting Schedule

Consistency is key on TikTok. An irregular posting schedule can disrupt your engagement and visibility. You don’t, for example, want to post multiple videos in one day and then disappear for a week. Stick to a regular posting routine that aligns with your audience, keeping them engaged and eager for more. 

Global Reach Can Help

In the quest for TikTok success, steering clear of these common SEO mistakes is crucial. Let us help you refine your approach, implement strategic changes, and advise you on the most advantageous posting schedule. We have experts in social media who devote all of their time to studying the latest trends and determining what content best fits the client. Unlock the full potential of TikTok marketing with Global Reach.

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