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Maximizing Impact With Google Business Profiles

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A graphic of a small business owner considering how they can maximize their seo and improve their e-commerce through Google Business Profiles

Posted on 02/08/2024 at 10:30 AM

What is Google Business Profile?

Google Business Profile, formerly known as Google My Business, plays a pivotal role for businesses aiming to enhance their visibility for local keywords. Over the years, Google has underscored the significance of this tool, simplifying the process for businesses to establish listings and furnish potential customers with pertinent local service information.

But what exactly is Google Business Profile, and why is it indispensable for your business? In Google's own words, it is an "easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps." While company websites can serve this purpose, Google Business Profile serves as an extension, tailored to augment a company's visibility in Google search.

In essence, Google Business Profile is a Google-developed tool with an interface enabling businesses to craft a distinctive local profile or "listing." This listing encompasses essential information such as address, phone number, reviews, and photos. Given the millions of users specifically utilizing Google's search entities, having a profile within these platforms is imperative for business success.

How Does It Work?

The process of managing Google Business Profiles is accessible to all businesses, allowing users to determine the optimization level of their GBP profile. The interface offers tabs such as "Info" for editing general business details, "Reviews" for viewing and responding to customer feedback, and "Photos" for showcasing visual content, especially beneficial for B2C businesses.

Once a listing is claimed and configured, the provided information enters into the Google search results. For instance, a local listing appears in the knowledge panel of a branded Google search, while in a non-branded search, it competes in the "Local 3-pack" or local pack, offering additional information when users click on the listings below the map. In a study done by BusinessDIT, they found that “44% clicked on a local 3-pack,” and that there was a “500% higher Local 3-pack conversion rate than organic [or] paid conversions.” GBP is a crucial factor in drawing customers to your website and having them do something meaningful there.

How Can GBP Benefit Your Business?

It enhances your presence in Google search results and Google Maps. A crucial aspect of GBP is the ability to compete in the local map pack section of a SERP, allowing businesses to drop a map pin and showcase their service area, essential for appearing in Google Maps searches.

It enables you to engage with your customer base through sharing customized content. Managing GBP listings empowers businesses to share detailed information, including business descriptions, attributes, photos, videos, and posts. This facilitates effective communication with potential customers and provides a platform for users to share content and experiences.

It helps you to extract local SEO and customer insights to enhance your business optimization. The Insights tab in Google Business Profile offers valuable analytics. By analyzing customer behavior, businesses can make informed decisions, such as improving website content, tailoring marketing strategies, and enhancing mobile rankings.

Let Global Reach Help You

Optimizing your Google Business Profile yields benefits like heightened visibility, enhanced interaction with clients, and deeper insights into local audience preferences. If you're eager to optimize your local listing, Global Reach stands ready to assist. Our digital marketing experts are here to help you create and execute compelling GBP listings. Contact our digital marketing department today to explore how we can elevate your GBP listing and drive engagement for your business.

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