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Google Officially Sunsets Universal Analytics

July 3, 2023

For over a decade, Universal Analytics has been the go-to analytics for businesses of all sizes and industries across the globe. Google Analytics 4 (GA4) is the latest version of Google's web analytics platform and since its release in 2020, many people have been using both analytics versions in tandem. However, on July 1st, Universal Analytics officially stopped processing data as Google guides users to begin using GA4 exclusively. 

So what does this mean for you and your business?

Why did Google get rid of Universal Analytics?

GA4 represents Google's response to the evolving digital landscape, privacy concerns, and the need for more comprehensive and user-centric analytics solutions. Learn more about what’s happening to UA and GA4 basics in our latest blog post, Get To Know GA4: Basic Info & FAQs.

UA -> GA4: What Should You Do Next?

To avoid losing any valuable data and get the most out of Google Analytics 4, it’s crucial to have your GA4 account fully set up and optimized and understand how to use GA4 as soon as possible

Google Analytics 4 Services & Resources

To make the transition to GA4 as easy as possible, Global Reach provides a variety of Google Analytics 4 support services and resources. This includes:

Google Analytics 4 Tutoirals

Blog tutorials are available on our website and video tutorials are available on our YouTube channel to help you learn how to use the new analytics platform. 

Google Analytics 4 Services & Private GA4 Training Sessions

Our Google Analytics 4 experts can provide a personalized strategy to meet the unique needs of your business. Our GA4 specialists can:

  • Set up basic and advanced tracking (Google Tag Manager, eCommerce tracking, event tracking, etc.)
  • Configure your user interface and custom reports
  • Export historical data from Universal Analytics
  • Connect your GA4 and Google Ads
  • Provide live, personalized training sessions for you and your team
  • & More!

Don't fall behind the competition, take advantage of this switch to take your business to the next level! 

Start Your GA4 Journey Off Strong With Expert GA4 Support Specialists!

View all GA4 services or get started Today!

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