Subscribe to ENGAGE |
If you picked Bing, you are not alone. Most people would probably bet that Bing is the 2nd most used search engine, and that’s correct in some regard, but this is actually a trick question. A preferred answer would have been d.) None of the above. When asked to list off the world’s largest and most favored search engines, people seldom include this one. Most don’t even put it into the 'search engine' category. We’re talking about YouTube!
That’s right. YouTube accounts for more than 3 billion searches per month and is the fastest growing video sharing platform in the world. It is bigger than Bing, Yahoo, Ask, and AOL combined. So with that in mind, you can probably understand why it’s important to have a presence there. Video marketing is highly effective, yet largely neglected. However, if you can harness the power of video marketing, your SEO can benefit majorly. So how do you optimize for YouTube? Below are a few tips.
Do you want to learn more about leveraging the power of YouTube? Check out the YouTube Creator Academy!