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So I Missed the Deadline for Mobilegeddon. Now What?

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Regardless of its name, the new mobile-friendly algorithm update is not the end of the world. Sure, it is better if you were able to employ a mobile–friendly or responsive design prior to the April 21st deadline, but if you didn’t, you are not doomed. You are doomed, however, if you have no intention of fixing it. With the exception of a small minority of websites that, for whatever reason, did not receive much traffic from mobile users to begin with, chances are, you'll need to make some adjustments.

And even if you are "lucky" enough to be in that small percentage of websites that receive little to no mobile traffic, that too is likely to change in the near future. As we've said before, the move to mobile is a very real trend that will only continue to overtake traditional desktop traffic. Whether this algorithm is affecting you now or not, it definitely will down the road. The bottom line: If you do not do something to address the mobile compatibility of your website, you're going to be missing out on website visits; visits that could have lead to business. Don't let that happen. Follow these steps to make amends with Google.

Don’t Panic.

Maybe reading this article was the first you have heard of the mobile-friendly algorithm? Or maybe it's been in the back of your mind for some time, but has just now surfaced among all of your other tasks and to-dos that fill it up on a day to day basis. Maybe you didn't believe it would affect you. Whatever the reason, you missed the deadline, and there's a good chance that if you haven't seen a dip in your website traffic, you probably will soon. Just remember, panicking will do nothing but put off the changes that need to be made.

Accept That Something Needs To Change.

The good news is, it’s not all or nothing. Just because you missed the deadline does not mean you can’t still address the problem and recover or even improve. The sooner you understand and come to terms with the fact you need to have a mobile presence to compete in today's search landscape, the better and less costly it will be for your business or organization.

Take Action.

Talk to an expert about your options. Global Reach can help find solutions for both large and small budgets. Though there will be an investment to make, it is one which is well worth it. Think about it this way: every month you pay a hosting fee to rent space on the internet for your website to live on. If you refuse to go mobile, you're essentially paying for a space that fewer and fewer people will find. We can help you find a solution and are willing to be flexible in offering options for financing the changes that need to be made. Contact us today to get the conversation started.


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