ENGAGE | July 2019

Your homepage is an essential tool for your business and often serves as the first impression to potential customers. Your site plays more than the role of a digital business card, in most cases, it acts as a gateway to your company. As a result, there are many important components of effective web design, like white space, font selection, color schemes, and layout, but the core of a website is its content, not its design. Within a matter of seconds, your homepage needs to introduce your product or service and entice visitors to explore your site further.

The social media landscape is constantly changing and evolving. As a result, consumers expect more and more connectivity. Every social platform has a specific use, a unique culture, audience, and impact. Failing to understand the differences, or worse, trying a generalized approach for social media marketing across all platforms is a waste of money and will seldom yield the ROI you’re looking for. However, truly understanding these differences can be the key to unlocking valuable and measurable engagement- impacting your audience to meet your social media strategic marketing goals!

A strong web presence is essential for every business, and today’s websites must be designed for maximum business impact. From its headquarters in Ames, Iowa, Global Reach Internet Productions pushes companies to think big—finding ways to achieve greater business results from their websites.

Originally, the plan was for the internet to be used as a place to store and share documents across a worldwide network. For the first several years, it met this purpose. Used for academia, research, and even military means, the web quickly grew legs and began to run as a network for sharing information.