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The social media landscape is constantly changing and evolving. As a result, consumers expect more and more connectivity. Every social platform has a specific use, a unique culture, audience, and impact. Failing to understand the differences, or worse, trying a generalized approach for social media marketing across all platforms is a waste of money and will seldom yield the ROI you’re looking for. However, truly understanding these differences can be the key to unlocking valuable and measurable engagement- impacting your audience to meet your social media strategic marketing goals!
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