Subscribe to ENGAGE |
At the bottom of most websites is a region called the footer that is usually present on every page of a website. The footer has so much potential, it’d be a shame to waste it.
Not all users will scroll all the way down to the bottom of the page, so why does the footer matter? Because the users who do scroll down are on a mission. Just like readers know to flip to the back of the book for an index or glossary, users know to reference the footer for important information. Don’t disappoint!
Once users get to the bottom of the page, you have one last chance to get their attention. An appealing footer with useful content can help you meet your website’s goals like inviting inquiries, getting sales, or signing up for something.