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The trend toward mobile isn’t a fad. It’s a reality. The percentage of mobile internet traffic has already surpassed the traditional desktop variety. As of January 2014, mobile devices accounted for 55% of all U.S. Internet usage.* Whether you want to accept it or not, this is one trend that will not slow. Not convinced? You aren't alone. Sometimes it's easier to make objections than it is to make the leaps required for growth. Below, we lay out some of the most common objections we hear, as well as provide you some information that might help you to reconsider and see the bigger picture.
Hopefully the above points have helped you to understand why we so strongly recommend a responsive upgrade. A Global Reach representative would be happy to speak with you about the special considerations your business may require in order to employ a responsive design on your website. Though responsive design is not a one-size-fits-all endeavor, and it may not be right for every business, it’s still likely to be the best solution for most, and a worthwhile investment in today's search landscape. Contact us today to get the conversation started!
*comScore cited by research firm Enders Analysis