ENGAGE: Global Reach Engage | August 2013

When optimizing your website for search engines, something to focus on heavily is link building. Link building is the process of placing links to your website on other websites. Since links are the way that web crawlers from search engines discover and access websites, having a strong link profile helps enhance your online visibility and increase traffic. When it comes to link building, the best practices are clear and easy to follow. If you're interested in building or improving your website's link profile, please check out our list of basic guidelines that we're referring to as The Beginner's Guide to Link Building. 

Sending promotional material via email is a great way to reach out to potential customers and drive traffic to your website. If you are not careful, however, a harmless attempt to spread the word about your services could turn into quite the legal hassle. If you are not aware of the CAN-SPAM Act, you should know that it applies to all commercial messages and any electronic mail that promotes a commercial product or service. Failure to comply with the requirments set by the CAN-SPAM Act can result in fines of up to $16,000. To help ensure that your company doesn’t get pinned with avoidable fines and legal issues, here is a list of the 7 main requirements of the CAN-SPAM Act.