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Promotional material sent through email is a great way to reach out to potential customers and direct traffic back to your website. However, when advertising your services it is important that you are aware of the CAN-SPAM Act, failure to comply with the law could be a costly mistake. The CAN-SPAM Act is a law that establishes requirements for commercial messages, gives recipients the right to have businesses stop emailing them, and spells out tough penalties for violations. The CAN-SPAM Act covers all commercial messages and any electronic mail that promotes a commercial product or service.
All of Global Reach’s clients need to follow the rules set by the CAN-SPAM Act in order to avoid penalties of up to $16,000. Following the CAN-SPAM Act will also give your mailing list and e-newsletters an advantage. Emails following the CAN-SPAM Act are more likely to be seen as valid, bettering the chance that the email will be delivered to a recipient’s inbox, rather than their spam or junk folder.
Following the law is not complicated. Here is a rundown of the CAN-SPAM Act's main requirements:
If you would like more information on the CAN-SPAM Act, you can visit the Federal Trade Commission's website, or contact the Global Reach Support Team.