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Social media is growing, both for personal and business use. In fact, according to Social Media Today, over the last year, 80% of small businesses increased the time spent on social media websites. This is because more and more businesses are beginning to see the value in utilizing social channels, and businesses with the time and the know-how to devote to a social media strategy will tell you that it works . For those that do not have the time or the know-how, outsourcing can be a great option. However, you must remember that the company you hire will ultimately be in charge of managing your online actions and reputation, so it’s important to do your homework. Here are some essential qualities to watch for while searching for your new social media marketer.