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Imagine what you were doing with the mobile web five years ago. For most people, it wasn’t much. There was no iPhone, no Android, and reading the web on your phone was a novelty at best and a hopelessly difficult experience at worst. Today there are 311 million people in the US. According to Pew Internet, of the adults in that population over half own a smartphone. It's even bigger than that. Pew's report goes on to reveal that 28% of Americans see their mobile device as their primary way of accessing the web. Similarly, more and more people are finding mobile sites through a growing number of channels beyond search and directly typing in a URL. Social networks, emails, QR codes and text messages are driving people to mobile first. This is a trend that no one can ignore.
So, what if you did ignore it, hoping that your website will be good enough? Here are the five problems with that approach:
So what’s our advice? Do something! Think seriously about how your visitors would use your site, what you want to display to them, and ultimately consider what is the most important information they need. Is it downloading your brochure? Probably not; finding quick ways to call you or find your office – probably yes.
Global Reach can help you create a mobile strategy that addresses all of these challenges and more. Our SiteViz Mobile content management system provides a dedicated mobile experience. In addition, current SiteViz clients can leverage both systems to share news, events, and other data from their main website. Email info@globalreach.com for more information.