Global Reach

Using Google Analytics to Track (and Improve) Your Leads

Graphic illustrating how GA4 tracks website leads and key metrics to improve conversions.

Better Leads Start With Better Data.

Stop guessing where your leads come from. GA4 makes it easy to track exactly what’s working — and what’s not. Learn which metrics matter, how to monitor them, and how to turn data into real results for your website in 2025.

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