Global Reach

ENGAGE | March 2025

Did Your Website Traffic Drop After Google's Latest Update?

Graphic for a blog discussing lost traffic after Google's latest update

If you’ve noticed a significant drop in organic traffic after Google’s December 2024 algorithm update, you’re not alone. A decline in search engine rankings and organic traffic doesn’t mean you’ve done something wrong. Understanding this latest update can help you adapt your search engine optimization (SEO) strategy and regain lost traffic.

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Spring Cleaning for Your Digital Marketing Strategy

Graphic for a blog discussing why you should give your digital marketing strategy a spring cleaning

As the second quarter of 2025 (Q2) approaches, now is the perfect time for businesses to conduct a digital marketing audit, or "spring cleaning". If your reports show stagnant traffic, declining conversions, or underperforming campaigns, it’s time to take action. This blog offers a handy checklist and tips to help you refresh your digital marketing strategy to create growth for the rest of the year.

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March Website Launches

A graphic for featured website launches completed by Global Reach in March 2025.

Global Reach is pleased to highlight three new website launches this month. Missouri Delta is a large healthcare provider in Missouri, with 85 providers across 9 cities. The new website expertly organizes content while intertwining physicians, specialties, and locations to ensure that patients can easily navigate and find the care they need.

We also partnered with Crawfish Crossing to deliver a streamlined e-commerce platform, just in time for crawfish season, facilitating easy online ordering, payment, and pickup communication. This website adds a significant new dimension to their business operations.

Piggott State Bank, after being acquired by Farmers Bank & Trust, needed a new website that could be managed within Farmers Bank & Trust's existing CMS. Global Reach used SiteViz to integrate their websites, reducing maintenance, ensuring compliance, and enabling easy content sharing.

IAble, an essential Iowa program empowering individuals with disabilities to achieve financial independence, needed a website redesign to improve usability, mobile responsiveness, and WCAG accessibility. Global Reach delivered a revitalized homepage featuring a fresh, contemporary design, significantly improved mobile responsiveness, and full compliance with WCAG accessibility standards.

Haverkamp Group needed a new, FINRA-compliant website for their real estate investment expansion, while maintaining brand consistency with their other businesses. Global Reach developed a site with necessary compliance features and subtle branding adjustments to achieve both goals.

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