Posted on 02/23/2018 at 09:00 AM
2018 is here and though the time for resolutions has passed, that does not mean you should not still reflect on your marketing priorities. By taking data from the State of Inbound, a yearly report on Marketing and Sales Research collected by HubSpot, researchers were able to synthesize the top five marketing priorities across a large, diverse group of professions for 2018. Here are the results:
Growing SEO/Organic Presence – 61%
Blog Content Creation – 53%
Content Distribution and Amplification – 47%
Marketing Automation – 40%
Interactive Content Creation – 38%
So how do your marketing priorities match up? Do you plan to focus on content creation, content distribution, automation, or something else? If your priorities for 2018 are listed above, you are in luck! We have tips to help you achieve these goals below! If your priorities are not listed, read on anyway to learn why these goals should be at the top of your list.
Growing SEO/Organic Presence
SEO, or Search Engine Optimization, is the process of optimizing your website so that it receives more exposure search engines (i.e. Google, Bing, etc.). While there are many methods of optimizing your website, some of the simplest SEO items include having clear, concise window titles that use relevant keywords for every page, having a meta description on each page which offers an overview of the content (again, using keywords) in around 170 characters, and reducing the duplicate content across your website.
Blog Content Creation
For some industries, content creation comes with the job but finding topics that interest readers can be difficult. If you are struggling to find topics, some reflection on the appeal your company is necessary. By appeal, we mean the three Aristotelian appeals of logos, ethos, and pathos. Bear with me! The appeals simply are the understood ways to persuade someone to do something using logic (logos), credibility (ethos), and emotion (pathos). Almost all arguments find a balance of the three and reflecting on the reason your customers have chosen you should give you an idea of how to appeal to new customers in the same way. Applying the balance of appeals to news of changes or innovations in your industry is a combination of successful content creation!
Content Distribution and Amplification
If you are already marketing, you probably already have channels to your audience, but improving and expanding these channels and building others is a great goal to have in 2018. As we talked about in a recent article, email marketing is oddly enough a booming marketing channel. Combined with the ease of using SiteViz Premier’s Newsletter module, amplifying the distribution of your content is a breeze!
Marketing Automation is a relatively new buzzword that refers to software that automates the marketing process. While it is not a replacement for your marketing department, it is a method of expanding lead generation in an efficient way. Marketing Automation is not for the uninitiated, it requires deep reflection on the goals of your organization and a full understanding of your current marketing process. Some tips are to capitalize on the leads you already have, understand what those leads are looking for in their interactions with you, and to then automate the process for which the lead was discovered using that understanding.
Interactive Content Creation
As the attention span of individuals continues to be exponentially divided by the latest and greatest gadgets and social media ideographs, creating content that can draw your audience’s attention has become increasingly difficult. Content creators are recognizing this trend and are pouring resources into creating interactive content. There are now many companies dedicated to helping organizations create interactive images, videos, and many other mediums. Again, our tip focuses on your audience, knowing their interests and their reaction to new social trends should inform your decisions on what kind of interactive content to create.
Global Reach prides itself in its capacity to help companies research and implement strategies to help reach their internet marketing goals. To discuss your marketing plan or to start with our ongoing internet marketing services, contact us today!