Blogging for Businesses: What's the Point?
Posted on 06/01/2018 at 04:24 PM
If your business has considered writing a blog in the past but hasn’t quite gotten to the tipping point in the direction of “let’s do it!”, this post may just be the push you need. Here are three reasons to start a blog on your website. Let’s dive in.
It establishes credibility.
If you are taking the time to research and educate your customers (potential or otherwise), on a topic related to your business; it shows that you care and have the resources to display what you can do.
You are a pet food company and you publish a blog post on the importance of reading the ingredients list, what you should look for, and what you should avoid. This shows that not only do you care about the health of the pets by encouraging this action for any pet food brand, you could also be inadvertently letting your customer know that if they read your pet food’s ingredients list, they will see this standard and quality of food; encouraging them further to purchase your product.
It showcases your products and services.
This benefit is not going to be targeted to one specific post but will give the reader an idea as to what it is your company specializes in. You should avoid writing blog posts about the products and services you don’t offer.
You are the owner of a home-cleaning business and you offer variations to your standard packages. For instance, you offer the ability to use a line of more natural cleaning products for those worried about chemicals. To show (not only that you are educated, which helps solidify your credibility as listed above) that you offer and understand natural cleaning methods, you could dedicate a post or even a series to the benefits and/or implications of using a natural approach to cleaning. If you wanted to further appeal to a “Going Green” campaign, you might also have an article on the importance of using cloth instead of paper towels for certain cleaning procedures.
It gives you a platform to keep your customers up-to-date on current events in the industry.
There are constantly major and minor changes within any given industry. If these changes could directly impact your customer base, writing a blog post could be just the solution. Not only for your own customers, but you have the potential to gain website traffic if your post is shared by other businesses in your industry who do not yet have their own blog but are looking to educate their customers.
You are a small-scale car dealership and there has been a recall on a specific make and model of vehicle. You can use your blog space to educate your customers on the recall, outlining the specifics and how to go through the recall process. Now, say there is a car garage who keeps getting inquiries about the recall, they could potentially link to your blog post for reference.
As you can see, blogs aren’t just for individual and personal use! These are just a few reasons why it is worth a business’s time and resources to maintain a blog. Keep in mind, these specific examples are just that, examples! Your business has the potential to generate the most appropriate content, tailored to your business goals, so get out there and get writing!
If you need help or have any questions about blogging for your business, contact us today!
Categories: Content Marketing and Sales