Digital Marketing Articles & Resources

Required cookies are those that are used solely for the purpose of transmitting a communication and those that are absolutely necessary for a website to provide the service that a user is requesting. Examples include an authentication cookie that identifies a user for the duration of the session once that user logs in to a website or a cookie that keeps track of items placed in an e-commerce shopping cart.

Personalization cookies are those that enable a user to access a website and receive services that are catered to that user's pre-defined characteristics, such as language, browser type used to access the service, regional configuration from where the service is accessed, etc.

Analytics cookies are those that enable the monitoring and analyzing of the behavior of users of a website. The information gathered through such cookies is used for measuring the activity of the website, platform or application and for profiling the navigation of users of the website, platform or application, in order to improve the website based on that analysis.

Social Media / Sharing Cookies are third-party cookies that are used when you share information using a social media sharing button or “like” button on our website or you link your account or engage with our content on or through a social networking site such as Facebook, Twitter or YouTube. The third-party cookies procedures are managed and controlled exclusively by each provider in accordance to their own privacy policies. You can disable third-party cookies in your browser settings. In order not to be tracked by social media widgets, you can log out of all social networks you are logged in prior to visiting our website.