As another leading social media platform, Twitter boasts over 100 million users. Twitter focuses on real-time conversations, referred to as “tweets” or “tweeting.”
For businesses, Twitter works well for releasing up-to-the-minute announcements. For example, if a business is hosting a fundraising event or a blow-out sale, it would be perfectly acceptable to tweet an update every 15 minutes. On Facebook, this much posting would not be recommended.
Using Twitter, businesses can quickly find out what their target audience is talking about and tap into the conversation. Searches for a specific subject or keyword can be performed to instantly receive a list of all tweets including a search term.
Twitter is a great tool for many businesses. Global Reach will help you determine if you are one of those businesses. In our experience, businesses with Twitter accounts should be able to commit to tweeting at least twice per week.